My partner and I are growing a business. In existence for almost two years now, The Bobbin Sew Bar + Craft Lounge is an awkward pre-teen; creating itself, branding and building itself day by day. I wonder sometimes if all businesses are like children, eventually they take on a life, an identity of their own. At the beginning of our business adventure, we are busy dreaming, imagining and doing our way into being. Like a newborn, some days I look at my business and do not recognize it… I cannot imagine how I will ever find the patience and discipline it will take to guide it and grow it forward. I am often nagged by a gnawing sense of awareness that there is so much that I do not know yet, about business, about sewing, about teaching and money. My inner thirteen year old visits me, as I experience a “fear of rejection” by the marketplace and by my peers, that I, as The Bobbin, will be discovered as a fraud; as a child “playing dress-up”, pretending to own a business.
Thankfully, I experience external validation through the words of Paul Hawken who in “Growing A Business” echoes my own thoughts regarding the “bootstrapping” of a business. “…while a bootstrapping apparently lacks planning, there is a planning process going on. Many marketwise entrepreneurs just cannot articulate in an understandable fashion what they are doing. They are not thinking verbally, but visually, spatially, or in some other fashion. They can recognize the rationality of what they do only in retrospect…The flagrantly successful bootstrap companies were direct extensions of the personalities of their energetic and spirited founders, whose dynamic styles played such an important role in the successful founding of these new businesses.”
I am certain that my partner and I could easily be described as dynamic, flagrant, or eccentric personalities. But is that enough? When researching The Bobbin’s business contemporaries, Urban Sew Studios in New York, San Francisco and Austin, Texas, have become successful neighborhood businesses educat
ing their public regarding the joys of sewing and refashioning clothing. Is Burlington ready? Will up-cycled clothing lines and green community skill building really grow into a marginally profitable business? Just because we have been able to find successfully businesses similar to our own, will the ideas really translate? Or has the game completely changed now due to our current global economic meltdown? Does Burlington know it needs a Sew Bar + Craft Lounge ran by unapologetically feminist mothers?
During these days, these moments of anxiety and self-doubt, I remember the dozens of business owners I have worked for during my years as an hourly laborer. Conjuring up the memories of these often alcoholic/angry or moody/depressed individuals finds me fairing quite well by comparison. If they could do it, well than surely, so can I. Some of them, inexplicably, managed to run quite successful business ventures. The common thread I saw amongst these entrepreneurs was a willingness to leap off the proverbial cliff in pursuit of the dream. I feel as though my partner and I have been careful in our calculated risk of jumping into a “bootstrapped” business. We have no employees, limited overhead, no suppliers, no venders; just a basement full of used clothes, fabrics/notions, a pile of sewing machines, a library of reference books and our own creative ingenuity.
We are allowing ourselves to grow slowly, to use this time to observe, to play, to experiment. We are learning how to practice what we preach; how to participate in our dream of owning a business and effectively merging our children and family responsibilities. Most importantly, as a self-described “mother-friendly” business, we are the ones responsible for creating the terms, definitions and the multiple bottom-lines with which we use to define our own success.